For Bill Clinton and Dick Morris polls were everything. Morris developed what he called a “neuro-psychological profile” of the American voter, and established an iron rule that no initiative could be undertaken by the White House unless polling showed an approval rating of 60 percent. By constant polling, he concocted what he called a “values agenda,” for Clinton. At the top of the list was affirmative action. “Mend it, don’t end it” was the mantra, which meant, in practice, destroy affirmative action from the inside while professing support for the general principle.
Source: When Neoliberals Declared War on the Poor – CounterPunch.org