A responsible media would ignore Trump. Or at least treat him no differently than any other candidate for office. He deserved less coverage in 2016 and 2020 than Bernie Sanders who was practically ignored by the mainstream press. It would be better to ignore the Trump lies and nonsense than to cover it and give it a shred of legitimacy and attention. The fuel that fires Trump is attention. It is how the Big Lie is spread. Resist the temptation to give what Trump wants; yet I doubt that will happen.
Source: Trump 2024: Will the Media Behave this Time? – CounterPunch.org