According to Lazaratto, Google, Amazon, Facebook, Apple and Microsoft (plus consolidated media) are the masters guiding the behaviors of the governed. “By constantly soliciting one’s attention—giving rise to an activity as absurd as compulsively consulting one’s smartphone…they tirelessly fabricate and information designed to affect subjectivities circulating through billions of telephones, televisions, computers, tablets, whose connections envelop the planet in a thicker and thicker net.”It is not just the corporations though. Republicans, Democrats, the US Military, interest groups, and lobbyists (collectively, the neoliberal order) all get their products/messages on the airwaves and into the minds of the American human herd. The “masters” would likely be happier automating/digitizing American citizens/slaves.
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