Replacing culture with commercial hypnosis

We have often proposed moving past marxist theories of history to more empirical and far broader view of world history.
In many ways the best challenge to economic domination is to look beyond economics to the larger concerns of history and beyond the deliberate strategy of making economic self-definition the false keynote of historical events: the consumerist obsession is an explicit construct to create a field of hypnosis controlled by commercial cues, the fetishism of commodities indeed.

Source: The eonic effect as a substitute for historical theories…free agency and computer mice… – 1848+: The End(s) of History

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